The approach proved so effective that the incumbents in the brokerage industry, such as Schwab and TD Ameritrade, had little choice but to offer free commissions.ĭesign Focus: From the start, the Robinhood app was easy to use. The company also added features for gamification, such as allowing users to share their stock ideas on their feeds as well as providing for completion rewards. ![]() Pricing: A major part of the strategy for Robinhood was zero commissions on stock trades. This certainly ginned up lots of attention and helped with user acquisition. To pull this off, Robinhood monetized it business with the payment for order flow, stock loan fees, and subscriptions.
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